Curriculum
What you will learn
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01
What Sales Content Is
Good content talks about what the customer cares about, not just the product.
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02
Understand Your Customer and Their Pain
Great writing starts from understanding people, not from clever words.
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03
Headlines That Grab
The headline decides whether people read on or scroll past.
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04
Sales Copy Structure (AIDA, PAS)
Lead the reader from attention to action along a clear path.
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05
Writing with AI: Prompt It Right
An AI draft is only good when you give role, context, and examples.
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06
Keep Your Voice and Vietnamese Flavor
What sells is the human touch and cultural closeness.
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07
Product Storytelling
People remember a story far longer than a spec sheet.
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08
Call to Action (CTA)
A clear CTA tells the customer the very next step to take.
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09
Writing for Each Channel
Same message, different length and voice for Facebook, TikTok, Zalo, web.
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10
Fact-Check and Avoid Hype
Hype brings fast orders but destroys trust for the long run.
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11
Test and Improve from Feedback
Content improves through testing and listening, not guessing.
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12
Your Own Content Template Kit
Package the formulas that work into templates for fast, quality writing.
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VietRica
Ready to dive in?
Open the course player to start the first module right away.