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Zero-Budget Marketing for Small Eateries and Shops

12 chapters · 5 hours · Attract loyal local customers without spending a dong on ads

12 modules · EN / ES / VI
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Zero-Budget Marketing for Small Eateries and Shops
A free, step-by-step course that helps owners of small eateries, grocery stores, and neighborhood shops attract customers without paying for advertising. You learn to turn creativity and effort into marketing: understand your local customers, find one memorable difference, spark word of mouth, master Google Maps and reviews, run a simple social page, create appetizing phone photos and posts, keep regulars with loyalty touches, partner with neighboring shops, run small events, and pack it all into a one-page marketing plan you track weekly. AI suggests content and ideas; you keep your shop's authentic character and real relationships. Anchored to ten marketing classics including Guerrilla Marketing, This Is Marketing, Contagious, and The 1-Page Marketing Plan. Built on three pillars: people at the center, mastering AI, and leaving no one behind.

Curriculum

What you will learn

  1. 01

    What Zero-Budget Marketing Is: Using What You Already Have

    Creativity and effort can replace an ad budget for a small shop.

    Public (anyone, no login)
  2. 02

    Understanding Local Customers and What They Need

    Your customers live nearby; knowing them is the key to everything.

    Public (anyone, no login)
  3. 03

    Creating a Memorable Difference

    One special, memorable thing makes your shop stand out among many choices.

    Public (anyone, no login)
  4. 04

    Word of Mouth and Referrals

    Word of mouth is the strongest free channel a small shop has.

    Public (anyone, no login)
  5. 05

    Making the Most of Google Maps and Reviews

    Appearing on Google Maps helps nearby customers find you first.

    Public (anyone, no login)
  6. 06

    Free Social Media for Your Shop

    A well-tended social page keeps you connected with customers.

    Public (anyone, no login)
  7. 07

    Appetizing Content with Your Phone and AI

    Delicious photos and small stories make people crave and come by.

    Public (anyone, no login)
  8. 08

    A Loyalty Program for Regulars

    Keeping old customers costs less than finding new ones; a simple stamp card works.

    Public (anyone, no login)
  9. 09

    Partnering with Neighbors and the Community

    Linking up with nearby shops and the community brings customers to everyone.

    Public (anyone, no login)
  10. 10

    Small Events and Smart Promotions

    A well-timed event or promotion creates a wave of customers at very little cost.

    Public (anyone, no login)
  11. 11

    The One-Page Marketing Plan

    A one-page plan is enough for a small shop to act with direction.

    Public (anyone, no login)
  12. 12

    Measuring Results and Staying Consistent

    Simple tracking shows what works so you keep doing it.

    Public (anyone, no login)

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