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Master Facebook and TikTok Ads for Small Shops

A free, self-paced course that helps small shops and sellers reach customers at low cost while keeping a real brand voice — with AI as your assistant and people at the center.

12 modules · EN / ES / VI
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Master Facebook and TikTok Ads for Small Shops
This course helps small shop owners, online sellers, eateries and service shops reach customers cheaply on Facebook and TikTok without a marketing budget or technical skills. Across 12 short lessons anchored in 10 classic marketing books — Building a StoryBrand by Donald Miller, Jab Jab Jab Right Hook and Crushing It by Gary Vaynerchuk, Contagious by Jonah Berger, Influence by Robert Cialdini, This Is Marketing by Seth Godin, Made to Stick by Chip and Dan Heath, Hooked by Nir Eyal, Don't Make Me Think by Steve Krug and DotCom Secrets by Russell Brunson — you will clarify your message, position your shop, give value before selling, write sticky content, understand why content spreads, set up a basic Facebook campaign, make short TikTok videos, target a small budget wisely, read ad metrics, persuade ethically, simplify the buying journey and run a full campaign end to end. AI drafts content, suggests targeting and reads the numbers, but your brand story, kindness to customers and final decisions stay yours. Built on VietRica's three mission pillars — people at the center, mastering AI, and leaving no one behind — this course is free, in plain Vietnamese, with Vietnamese shop examples, so no small seller is left behind.

Curriculum

What you will learn

  1. 01

    Understand Your Customer and a Clear Message

    Start from the message, not the technology — make the customer the hero of your story.

    Public (anyone, no login)
  2. 02

    Position Your Small Shop and Brand Story

    Serve the smallest viable group of customers with a true, human story.

    Public (anyone, no login)
  3. 03

    Give Value Before You Sell

    Give value many times before the ask — the art of social content.

    Public (anyone, no login)
  4. 04

    Write Sticky Content and Draft with AI

    Use a memorable content formula, let AI draft, then keep your own voice.

    Public (anyone, no login)
  5. 05

    Why Content Spreads

    Understand the six STEPPS factors that make content get shared.

    Public (anyone, no login)
  6. 06

    Set Up Your Page and a Basic Facebook Campaign

    Build a page and your first campaign — understand campaign, ad set and ad.

    Public (anyone, no login)
  7. 07

    TikTok for Small Shops: Short Video

    Shoot simple phone videos, catch trends and keep your own identity.

    Public (anyone, no login)
  8. 08

    Smart Targeting on a Small Budget

    A little money works when you target well and test small.

    Public (anyone, no login)
  9. 09

    Read Your Ad Metrics

    Turn dry numbers into decisions — scale up, scale down or stop.

    Public (anyone, no login)
  10. 10

    Ethical Persuasion Psychology

    Apply the principles of persuasion honestly, without misleading tricks.

    Public (anyone, no login)
  11. 11

    Landing Pages and the Buying Journey

    Design a simple buying path so customers do not have to think.

    Public (anyone, no login)
  12. 12

    Build a Real Campaign and Optimize

    Run a full small-budget campaign, read results and optimize the loop.

    Public (anyone, no login)

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Open the course player to start the first module right away.

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